Jack Osborne is probably more famous for the unsavoury parts of his lifestyle - as seen on the reality TV show The Osbornes - but as a reforming character his latest obsessions have become the outdoor and adrenaline sports.
Travelling with Mike Weeks, a great friend of and sponsored climber for Red Chili and Wild Country, Jack has managed to climb El Cap and taken to climbing like a duck to water - you may have seen his ascent on an earlier TV show in the spring.
Partly equipped on many of his missions by Wild Country and Red Chili rebel Jack is fast becoming a great advert for the health giving properties of the outdoors losing a bunch of weight in the process of becoming a reasonably competent in his own right.
However, even we were a little suprised to see his Red Chili Corona shoes and Wild Country harness in the pages of the Sunday Supplements earlier this summer - as part of the Daily Mails Living Magazine's "I Can't Live Without" series...
So thanks Jack and keep up the good work....
PS Jack can be seen further on ITV and ITV 2 this autumn with his series 'Jack Osborne - Adrenaline Junkie'. So look out for more celebrity product placement from the hippest brands around....